meet the team

We Are Here To Give Our Clients



Daniela is the owner and founder of DIA Studio; she began her career in Europe. With over twenty-seven years of knowledge, she gained skills through her years of in-salon and bridal styling. Daniela brought the art of hair back into the salon making the quest for flawless, effortless hair possible. She has worked closely with numerous brides and celebrity wedding planers including David Tutera, and styled fashion shows for designers including Vera Wang and Sarah Nouri during NYC Bridal Fashion Week. Here at DIA Studio, Daniela is dedicated to the beauty world. Daniela is currently pursuing the next level of her career and working with Schwarzkopf SKP Team to become a Schwarzkopf Educator. She's set forth to build a salon that will not only provide quality services, but also promote growth for her fellow stylists and beauty professionals.


- NY Fashion Week
- NY Bridal & Fashion Week
- Goldwell Color
- Great Lengths Extensions Certified

owner/Artistic Director


Samantha has thirty-five years of experience in hairstyling but what she also brings to each appointment is her love of the art. She has been able to attend classes in multiple facets of hairdressing in the United States, England and Canada. Her specialties focus on expertly crafted cuts and personalized color as well as hand-picked products in order to help clients customize their hair-care routine. Samantha’s work has been seen on TLC’s “A Makeover Story”, The Soap Opera Digest Awards and New York Fashion Week. She believes that each person in her chair should have a hairstyle that fits their lifestyle and personality - a client’s look is their own and she is excited to help each one find it at DIA Studio.  

⁃Vidal Sassoon Trained: London, Toronto,  and Santa Monica
⁃Former Oribè Ambassador  
-Arrojo School for Color Technique 
⁃Goldwell Color

master Stylist



As an experienced stylist, Arjeta’s warm, friendly demeanor and attention to detail makes her not only an exceptional stylist, but a pleasure to spend your appointment with. She wants every client that she sees to feel confident. 

I believe in beauty and that I can change your energy and life! I am looking forward to making you happy with the look you desire. I can’t wait to see you! 




Meet our newest talent Rosana! Her commitment and passion for the beauty industry are impressive!  Training at incredibly skilled levels, Rosana is dedicated to continuing her education. Currently, Rosana is working on perfecting her hair cutting techniques through the DIA-Studio hair-cutting program.

- Amplify hair extension 
- Keratin Complex 
- Brazilian Blowout 

I enjoy learning and continue to focus on my creativity while following the latest trends. My time and energy goes in to mastering my craft. I look forward to working with with you!





While on a traditional journey in the hair industry, Paige is developing her own style for hair design. She graduated from Artistic Academy and is now an asset to the talented DIA team. She has a strong artistic niche in styling and color and is extremely passionate about her career. Currently, she is excited to work on learning cutting edge styling, coloring and haircutting techniques through the DIA educational programs and more.

The beauty industry has always been a passion of mine. I feel blessed that I have the opportunity to work and train with some of the best in the business I am looking forward to learning something new every day!



Meet the girl that greets you on the phone and in person! Lauren has been with DIA since 2018 and works behind the scenes to always assure for an exceptional experience! Lauren oversees the salon's day to day operations. Her focus is to keep the energy flowing and assist the DIA team and our customers to the best of her ability.  Her background in fashion and business combined with her customer service skills make her the perfect fit for our team. The beauty industry has always fascinated her and she loves to see a transformation in customers’ appearance!

front desk Manager

front desk 


 Geraldine joined DIA studio with a strong background in customer service and experience working in high-end salons. She is friendly, upbeat, knowledgable and accommodating! We are very proud to have her on our front desk team! 



Meet our newest talent, Tiffany! Her passion for the beauty industry keeps pushing her to stay on top of the latest products, education, and trends. She is highly knowledgeable about our product line and has been a part of the beauty industry for five years! Balayage and lightening services are her specialty.  Tiffany loves seeing the finished result, making her clients feel confident and beautiful.

I love seeing the finished result after working with my clients and look forward to sharing my education and expertise with all of you.

I look forward to seeing you!



all about


Creating great hair, Latest products, Education, 
Current trends


not about

Taking shortcuts,
Bandaid fixes,
The word "diva",
Being disorganized

can't live without


our clients' favorite

what makes our day